Privacy Policy
Last updated: [10/08/26]
This Privacy Policy explains how All Sorts of Games Limited collects, uses, stores and protects your personal information when you visit or make a purchase from www.allsortsofgames.com (the “Website”).
1. Who We Are
All Sorts of Games Limited is the data controller responsible for your personal information. We are a company registered in England and Wales, company number 17188918, registered office at 128 Park Road, London, England, NW4 3TL.
You can contact us about privacy matters at:
Email: shop@allsortsofgames.com
Phone: 07889 22 11 68
2. What Information We Collect
We may collect the following information about you:
Identity and contact data
Name, delivery/billing address, email address, and phone number.
Order data
Details of products you have purchased, order history, and payment confirmation. We do not store your full card details. These are handled directly and securely by Square and PayPal.
Account data
If you register an account, your login details and saved preferences.
Marketing data
Your preferences for receiving marketing communications from us.
Technical and usage data
IP address, browser type, and information about how you use our Website, collected via cookies. See Section 7.
3. How We Use Your Information and Our Legal Basis
We only use your personal information where we have a lawful basis to do so.
Processing and fulfilling your order
Including sharing necessary details with payment providers such as Square and PayPal and Royal Mail for delivery.
Lawful basis: Performance of a contract with you.
Responding to enquiries, order confirmations, and customer service
Lawful basis: Performance of a contract with you / legitimate interests.
Sending you marketing emails about products or offers
Lawful basis: Consent. You can opt out at any time.
Improving our Website and understanding how it is used
Lawful basis: Legitimate interests, and consent where cookies require it.
Preventing fraud and keeping our systems secure
Lawful basis: Legitimate interests / legal obligation.
Complying with tax, accounting, and other legal obligations
Lawful basis: Legal obligation.
4. Who We Share Your Information With
We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.
We do share the minimum necessary information with trusted service providers who help us run the business, including:
WooCommerce and Hostinger
Our online store runs on WooCommerce and is hosted on Hostinger’s servers. Order and account information you provide is stored within this system to operate the store and fulfil your orders.
Square and PayPal
Used to process payments securely.
Royal Mail via Click & Drop
Used to deliver your orders.
Our email providers
Used to communicate with you, including order confirmations and customer service messages.
These providers are only permitted to use your information to carry out the specific services they provide to us and not for their own purposes.
We may also disclose your information where required to comply with the law, a court order, or a legal or regulatory request, or where necessary to protect the safety of you, us, or others.
5. Marketing Communications
We will only send you marketing emails about products, news, or special offers if you have given us your consent to do so.
Every marketing email includes an unsubscribe link, and you can opt out at any time.
Opting out of marketing does not affect order confirmations or other service-related communications, which we send as part of fulfilling your order.
6. How Long We Keep Your Information
We keep your personal information only for as long as necessary.
Order and transaction records
Kept for 6 years to meet our legal and tax obligations.
Account information
Kept for as long as your account remains active, or until you ask us to delete it.
Marketing preferences
Kept until you unsubscribe or ask us to stop.
7. Cookies
We use cookies and similar technologies on our Website to help it function properly, measure visitor numbers, understand browsing behaviour, and improve the site.
Full details of the cookies we use and how to manage your preferences are set out in our separate Cookie Policy, which works alongside the cookie consent banner shown when you first visit the Website.
8. Photography at Events
When we attend conventions and events, we may take photographs of our stand, products, and attendees for use on our Instagram and other social media.
A photograph of an identifiable person is personal data, and we rely on our legitimate interests in promoting the business to take and share these images.
Where practical, we display signage at our stand to let attendees know that photography may be taking place.
If you would prefer not to appear in our photos, please let us know at the event, or contact us afterwards at shop@allsortsofgames.com and we will remove any image featuring you where reasonably possible.
We take particular care with any images that may include children.
9. Your Rights
Under UK GDPR, you have the right to:
Access
Ask for a copy of the personal information we hold about you.
Correction
Ask us to correct inaccurate or incomplete information.
Erasure
Ask us to delete your information, where applicable.
Restriction
Ask us to restrict how we use your information in certain circumstances.
Objection
Object to processing based on legitimate interests, including direct marketing.
Data portability
Receive your data in a portable format, where applicable.
Withdraw consent
Withdraw your consent at any time where we rely on consent, such as for marketing emails.
If you have a registered account, you can view and update most of your personal information by logging in and visiting the “Your Account” section.
For anything else, or if you do not have an account, email us at shop@allsortsofgames.com.
Right to Complain
If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Website: www.ico.org.uk
Telephone: 0303 123 1113
We would appreciate the opportunity to resolve any concerns directly first, so please do get in touch with us.
10. Keeping Your Information Secure
We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.
Payment information is handled directly by Square and PayPal using their own secure, encrypted systems. We do not store your full card details.
11. Links to Other Websites
Our Website may contain links to other websites, such as event pages or publisher websites.
We are not responsible for the privacy practices of any third-party websites, and we encourage you to review their privacy policies when you visit them.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The “Last updated” date at the top of this page shows when it was last revised.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
Email: shop@allsortsofgames.com
Phone: 07889 22 11 68